YOU’VE DONE THE BIG THING.

NOW DO THE REAL THING.

A private studio for public figures and distinctive brands.

We co-produce and ship cultural work: films, magazines, fashion capsules, talks, books, brand worlds.

High standards. Low drama. Great shoes.

THE OUTPUT

We make one finished release together — your name on the front, our name in the credits.

A book. A film. A show.

It’s 1:1. I’m in the room shaping the work at the level of taste, edit, angle, finish, and world.

Most teams are there to keep things measurable, immediate, and safe. Respect.

In the studio, we raise the underlying standard, encode it with style, and make the release inevitable.

The fun part, done seriously.

HOUSE RULES

This is for public figures and distinctive brands who get paid for taste — and judged on output.

You want a private editor and style operator in the mix — references, humor, loafers, total devotion to the work.

My role is foundational, not auxiliary. You’re bringing in a partner whose involvement changes the real estate.

The release is the visible win.

The real win is the world it unlocks.

Canon > Content.

SELECT ROSTER
1998-2026

HARD PACK MAGAZINE

A minor genius co-production. We shipped a ski-world magazine with Paris Review brains and Thrasher nerve.

Read Up

TIES WITH ALBERT
HAMMOND JR.

Designed, CD’d and shipped via minor genius: a Ralph-coded cult tie run out of the garment district. People behaved accordingly.

This Is It

GQ STYLE X
MUSIC COLUMNS

A minor genius release. Style + music criticism with a point of view — the kind that ends up on other people’s moodboards.

Listen Up. Get Fly.

FISHO MAGAZINE

Shipped via minor genius: Nick Marzano’s properly weird art-meets-fishing world, born from corporate escape velocity.

Reelin’ In The Years

SCREAM OF MY BLOOD

A minor genius co-production with Eugene Hutz: we made the documentary legible to suits and still kept its teeth. Tribeca.

Movie Magic Here

OUR SHOW WITH ELLIOT ARONOW

A minor genius production. An anarchic talk show that turned into the scene’s Dick Cavett: LCD, Vampire Weekend, Das Racist, Chromeo.

Have Your Party On TV

THE ROOM + THE MAGIC

Small roster. Clean terms.

minor genius (link) is already shipping culture — zines, video magazines, events, clothing, artifacts.

Studio is the private 1:1 room: one finished release that lives in culture. An artifact, not a deck.

Vendors take orders. This is development — a 1:1 editor/producer relationship with the talent.

We make it land.

On my side: twenty years in the room + close-range work inside the machine with LCD Soundsystem, The Strokes, FADER, GQ, Michael Imperioli.

On your side: a real body of work, taste over tactics, and the autonomy to ship.

If 15k+ feels like an investment piece, not a mortgage, you’re in the right zone.

To see if it’s mutual: send three links, one sentence on what you want to release, and your start window.

If you see yourself here, drop a line.

LINER NOTES

What: private 1:1 studio
Who: public figures + distinctive brands
Deliverable: one finished release
My job: editor/producer in the room
Result: it lands in the right rooms; inbounds change
Terms: 15k+
Next move: three links + one sentence + start window

INVITATION ONLY.
MYTHOLOGY
A MUST.